The tools I use, and what for.
17 tools I actually open in a normal week. Where I have written a guide on one, the link is right there.
No affiliate links. No tool pays to be on this page.
01
AI
Claude
Drafts, research summaries, code for small tools and this website. I check every output before it goes out.
Claude Code
Builds and fixes my scripts and websites from plain-English instructions.
02
Ads
Meta Ads Manager
Facebook and Instagram campaigns: audiences, budgets, creatives and lead forms.
Meta Ad Library
Free look at the ads any page is running right now. My first step before planning a campaign.
Google Ads
Search campaigns and the free Keyword Planner for search volumes.
03
Tracking
Google Analytics 4
Which pages and sources bring visitors and enquiries.
Google Search Console
What people search to find a site, which pages are indexed and what is broken.
Google Tag Manager
Adds tracking tags without touching the website code each time.
04
SEO
05
Automation
06
Design
07
Video
08
Web
Questions people ask
- Which AI tool does Muddassir use most?
- Claude, for drafts, research summaries and code for small tools. Every output is checked before it is used.
- Are these affiliate links?
- No. None of the links on this page are affiliate links, and no tool pays to be listed.
- Which tools are free?
- Meta Ad Library, Google Analytics 4, Google Search Console, Google Tag Manager and the self-hosted n8n Community Edition are free. Most others have a free plan with limits; check each tool’s own site.
- Which tools should a beginner learn first?
- Meta Ads Manager, Google Analytics 4 and Search Console. They come up in almost every marketing role.
- Do I need Semrush or Ahrefs to do SEO?
- No. You can start with free methods: Google autocomplete, People also ask, Google Trends, Search Console and the Google Ads Keyword Planner. The SEO guide shows how.
- What is this website built with?
- Next.js, hosted on Vercel, with Google Analytics 4 and Search Console.
- Is the list kept up to date?
- Yes. Tools are added or removed when the way of working changes.